Personalization As you build out your inbound marketing and marketing automation strategy, you will learn more about your leads. This learning process will empower your company to re-invest that data into refining your marketing strategy. Marketing automation software will help you streamline this process and build 1:1 connections with hundreds of thousands—and even millions—of users.
You can think of Eloqua as the Ferrari of marketing automation. It’s fully loaded, provides an exceptional level of service, and comes with a matching price tag. One of Eloqua’s key differentiators is the amount of time they spend teaching and helping their customers get the most out of the product. Like Marketo, Eloqua also has a great marketplace with plenty of integrations with third party services.
Marketing automation: HubSpot says that marketing automation is crucial to the ‘closing’ stage of marketing. We disagree. We think that marketing automation is more than just email and it spans the entire marketing lifecycle. It is, however, crucial to your company’s ability to close deals. You need to move customers through your sales conversion funnel – this process will be continuous and require some degree of nurturing, guiding, and even hand-holding. Marketing automation can help your company take the lead in guiding prospects through the sales conversion funnel.
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366 Degrees is a marketing automation platform that allows small to medium businesses to communicate with leads across several channels and track their interaction with your content. With integration into the CRM platform of your choosing, you can keep your lead database up to date across your marketing and sales teams. 366 features smart content creation with pre-made HTML snippets that make creating emails and landing pages easy, no coding background needed! Then, track your leads' interactions with your content and automatically follow up with behaviorally cued automatic drip campaigns. 366 features integrations to Salesforce, Datanyze, Nimble, and now Vidyard for video marketing made easy. Drop video into emails, landing pages, or social posts and watch leads pour in.
Oracle Eloqua, part of the Oracle Marketing Cloud, provides best-in-class lead management, campaign management, and sales tools that help marketers deliver the most connected and personalized experiences from first impression to customer advocacy. Eloqua's marketer-friendly platform enables organizations of any size to execute advanced marketing strategies, at scale, using the industry's richest dataset and adaptive technologies. Some of the top reasons customers choose Oracle Eloqua include: * Most Comprehensive Platform Built for B2B Marketers * Industry’s Richest Dataset * Marketer-friendly UI * Powerful Lead Management & Acceleration * Adaptive Campaign Management & Nurturing * Sophisticated Targeting & Segmentation * Broad 3rd Party Data Enrichment * Market-leading Extensibility & Integrations * Enterprise Scale Performance & Security

GetResponse is a web-based, all-in-one marketing platform that helps business owners to build permission-based mailing lists, maximize conversion ratios, increase profitability and build customer confidence. GetResponse serves more than 350,000 active users from 182 countries, engages more than 1 billion subscribers every month, and delivers 10 billion permission-based emails per year with an average deliverability rate of 99.3 percent. GetResponse platform includes: Email Marketing With GetResponse Email Marketing, send beautifully-designed, responsive emails. Increase your sales and subscriber engagement through comprehensive email marketing campaigns. In just a few easy steps you can have an entire campaign up and running, whether you’re an experienced marketer, or just starting out. Use newsletters to send updates or announcements to your list, autoresponders to nurture and educate, forms to grow your list, and 99% deliverability to ensure your messages always reach your subscribers’ inboxes. Features: Newsletters, 99% deliverability, autoresponders, mobile-responsive email templates, dynamic content, advanced segmentation, responsive design, perfect timing, advanced analytics, AB testing, forms, list building apps Landing Pages With the simple to use drag and drop landing page creator, create 100% responsive landing pages and web forms. GetResponse landing pages include hundreds of professionally designed, ready-to-go templates. Create top-notch web pages for opt-in, thank you, sales, webinars, and more in less than ten minutes without touching a single line of code. Features Video integration, 150 responsive templates, mobile design, custom domain, image editor Webinars Nurture your leads with complete webinar marketing solution. GetResponse is the first email marketing service to provide a complete webinar marketing solution. With GetResponse Webinars, you can not only acquire new leads but also nurture existing customers, thanks to an advanced integration with GetResponse email marketing. Use GetResponse Webinars to host trainings, product announcements, trainings, demos, and more. Features: Desktop sharing, polls, presentation sharing, chat, moderation tools, VOIP camera and voice capabilities, attendee management. Marketing Automation Scalable workflows based on customer journeys. Create marketing automation workflows in an easy drag-and-drop creator to track subscriber behaviors in real time. React to completed purchases, abandoned carts, key web page visits, message engagement, and much more. Features: Email marketing automation, lead scoring, web traffic tracking, cart abandonment, automation segmentation CRM Create customizable, drag-and-drop sales pipelines to nurture your leads and turn them into repeat customers. Spot opportunities using deals and stages that fit your sales process. Add notes and comments to your deals to easily keep up with daily activities and smash your sales and marketing goals. Features: Pipeline view, deals, stages tasks, notes, reminders.


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Aritic is full stack automation software platform for digital business. Aritic platform for business help business with full-stack marketing automation, communication automation, CRM application, service desk application and business automation stack. At present there is more than 1800+ business globally. Aritic PinPoint is a full-stack marketing automation software platform for the digital marketing team at SMBs. It helps to build the relationship with leads, automate marketing campaigns and convert leads to paying customers easily. It has features such as landing page builder, lead scoring, lead tracking, lead nurturing, email marketing, email marketing automation, marketing campaign builder, a/b testing, web site tracking features with marketing file and library management. PinPoint integrates natively with Salesforce, SugarCRM, Zoho CRM and Social platforms like, Facebook, Twitter, LinkedIn, Google Plus, Foursquare, Instagram. Aritic Mail is transactional email relay system which helps in delivering email to the mailbox of the recipients. Aritic CRM and Aritic Desk are state of the art, full-stack customer relationship management and service desk application which efficiently helps business to maintain a continuous relationship with their end customers. These application suites are perfect for sales and support team for small and medium businesses.
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Marketing automation is the process of using software to complete repetitive marketing tasks designed to nurture sales leads, personalize marketing messages and content and in the process, save marketers’ time and effort. By automating many of these tasks, users can more effectively send the right message, to the right user at the right time, according to Chris Davis, director of education at ActiveCampaign, which provides marketing automation software. “Marketing automation is all about understanding your audience so you can adapt the way you communicate to them based on their unique buying journey,” said Karra Hendrix, product marketing manager at Act-On, a provider of marketing automation software. 
Propsect.io does one very specific part of marketing automation (finding cold leads and engaging them to become warm), but it does it very well. One particularly good feature about Prospect.io that’s not easy to find elsewhere is that the automation emails can be triggered directly from your mail server (e.g. G Suite or Microsoft Exchange) so your emails appear identical to if you had sent them manually.
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Despite its technical glitches, Walmart’s in-store traffic, however, was “steady all night long,” ringing up “hundreds of thousands of transactions,” while many shoppers took advantage of its new app features, such as the Black Friday store maps and Check Out With Me, says Steve Bratspies, chief merchandising officer at Walmart U.S., in a blog post.
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Instead, the company is focused on nurturing brand-to-audience relationships. The idea resonates with HubSpot’s thought leadership that we presented earlier. Content is a marketing pillar. It’s trustworthy, value-driven, and compelling. Coupled with marketing automation software, content can amplify the success of your relationship-building efforts.
Thanks Donna – I agree. There’s so much scope for integration with marketing automation software that it would literally take a team of thousands to build all of the plugins and functionality in a short time frame. Ontraport / Infusionsoft are very similar to Salesforce in a way, by using the developer community to build the functionality around their product (which adds value to both Ontraport and their products & services).
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B2C companies, however, probably have the most to gain from marketing automation technologies, as they can reach larger segments of their customers with personalized messages than they could afford to without it. In the past, B2C brands may have sent the same email to all of their customers in regular intervals, which, at best, got a marginal return and, at worst, turned off otherwise loyal customers with off-topic communications.
Large Versus Small Retailers: Large retailers ($1 billion or more in annual e-commerce revenue) saw 6 percent higher conversion rates on smartphones, a sign that investments in improving the mobile shopping experience are paying off. Smaller retailers, offering more specialized products, were better at getting shoppers to close sales via desktops with 7 percent higher conversions.
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Definition: A campaign management system that drives prospect interactions with the brand, measures prospect response to marketing programs, and delivers prospect information to sales representatives through the company’s CRM or salesforce automation (SFA) systems. When used effectively, marketing automation systems will deliver a continuous flow of qualified leads to the sales force, as well as the data needed to close sales with those leads.
As every small business owner knows, wearing a lot of hats is how you keep your company in the black. The problem, of course, is that any business owner only has 24 hours in a day. Cramming business development, customer service, marketing, production, financials, and everything else on one to-do list is a recipe for disaster (and a complete lack of sleep).

For companies that can’t decide on how to kill all the birds with one stone, it’s good to know that most of marketing automation functionality can be supported within a CRM system too! For example, everything that falls into lead management (lead segmentation, personalized email marketing, lead nurturing, analytics) can be activated within CRM software through either in-built tools or customization, depending on how complex requirements are. I tell more on the benefits of this approach for SMEs here: https://www.scnsoft.com/blog/benefits-of-crm-software-for-smes


Marketing automation plugs into a company's CRM system, which, typically, has its own native marketing automation cloud service (such as Salesforce Pardot and Oracle Eloqua). Eloqua will work with other CRM platforms that compete with Oracle's, and Marketo, an independent marketing automation platform, will work with Salesforce, Oracle, Microsoft and other CRM systems. HubSpot also is a popular marketing automation platform that has its own CRM backbone.
The best way to overcome the limitation of time is by automating some of your processes — and marketing is one area ripe for automation. The key for small businesses is finding a tool that can automate many components of marketing at once, and these seven platforms take different approaches to automating marketing processes to make entrepreneurs’ lives easier.

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As every small business owner knows, wearing a lot of hats is how you keep your company in the black. The problem, of course, is that any business owner only has 24 hours in a day. Cramming business development, customer service, marketing, production, financials, and everything else on one to-do list is a recipe for disaster (and a complete lack of sleep).
LeadSquared looks interesting – although I can’t quite figure out what differentiates it from other small business marketing automation software. Out of interest, what separates B2C vs. B2B marketing automation from a software vendor’s point of view? I.e. what’s different about the software that gears it towards B2C companies opposed to if you were targeting B2B clients?
Sailthru helps modern marketers at leading retail and media companies build deeper, longer-lasting relationships with their customers. Sailthru personalizes individual customer experiences across digital communication channels—in email, on a brand’s website and in their mobile applications. Sailthru-powered 1:1 relationships with consumers help drive higher revenue, improve customer lifetime value and reduce churn.
As far as I’m concerned, Hubspot doesn’t offer enough to justify its enterprise price tag. While Pardot isn’t much cheaper at this level, it does have the added benefit of integrating directly into Salesforce and Marketing Cloud – while I’ve never been a fan of these tools myself, they do tend to be popular in larger businesses, giving Pardot an edge here.
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Salesfusion is dedicated to helping companies build a large revenue funnel for marketing and sales by creating customized digital conversations that are seamlessly transitioned between departments. Marketing and sales teams participate in and measure these digital conversations to deliver more lead-to-revenue results by communicating with the right leads at the right time with the right message.
Use of two-dimensional barcodes. Two-dimensional (2D) bar codes are seen more and more often on print ads, bill boards, bus stop benches and even as tattoos. Customers can use smart phones as code readers to get information about a product or service immediately on their mobile browser. Current solutions can use 2D bar codes with third-party solutions, but new versions will have built in support.
ThriveHive is marketing platform that empowers small business owners to grow their businesses through better marketing. The platform includes all of the essential online marketing tools and guidance necessary to get small business owners online and to succeed with marketing. ThriveHive is guided marketing for small business. Features Include: Better Website (optional) - Professionally built or DIY Customized Marketing Plan - Plans that work for small businesses Marketing Platform- All of your marketing in one place Contact Manager - Manage leads & customers Email - Send & track emails & newsletters Blog & Social Media - Create blog & social media posts Insight Emails - Marketing & lead notifications Marketing Coach - One-on-one expert marketing help Managed Advertising - Google AdWords & More
Delivra is an email marketing software platform that has helped organizations execute effective marketing campaigns for more than 15 years. Known for its industry expertise and unrivaled customer service, Delivra helps businesses engage in meaningful conversations with customers that produce tangible results. Delivra empowers organizations to achieve business goals through a suite of professional services, including strategic campaign consulting, email design, content strategy and more. Delivra has implemented dynamic marketing solutions for more than 1000 companies representing varying industries. Delivra makes it easy to build and send impactful email marketing campaigns, offering an easy-to-use drag and drop editor to customize content. The software’s marketing automation capabilities also allow users to strategically plot out an entire email series, determining which mailings are sent based on a variety of subscriber actions, inactions or time. For companies with an e-commerce component, Delivra’s Commerce Package enables email marketing tactics specific to customer re-engagement, cart recovery, automation, and customer retention. Online merchants get all the powerful features of the Delivra platform in addition to custom integrations designed for e-commerce. Delivra works with a wide variety of CRM’s, e-commerce platforms, and web analytics tools so all marketing data is available in one place. The software either plugs right into the technology a company is already using, or Delivra builds out a custom integration to ensure that it does.
Buy Online, Pickup In-Store (BOPIS) over the weekend saw a record 50 percent increase year-over-year. As the online and offline retail experience continues to blend, retailers with physical stores drove 28 percent higher conversions online. Top sellers on Cyber Monday included the Nintendo Switch, Little Live Pets, Red Dead Redemption 2, LG TVs, drones (DJI, Air Hogs, Sky Viper), Dell laptops, FurReal Pets and Amazon Echo devices. Revenue from smartphones will hit $2.1 billion on Cyber Monday ($1.4 billion in 2017), making it the highest ever at 48.1 percent growth YoY, while smartphone traffic share grew 16 percent. Mobile overall represented 51.4 percent of site visits (43.6 percent smartphones, 7.8 percent tablets) and 34 percent of revenue (26.3 percent smartphones, 7.7 percent tablets), making it the first Cyber Monday where more than half of visits came from mobile.
When there’s no top-of-the-funnel foundation put in place to support middle of the funnel marketing automation. Many marketers invest in marketing automation before they have fertile ground for advanced lead nurturing campaigns to blossom. Marketers won’t have the ingredients they need for effective marketing automation until they have both a steady flow of organic leads coming through the funnel. Too many marketers without inbound lead generation strategies spend their time figuring out how to take the tiny fraction of the market they already have in their database as leads and squeeze more out of them. While they’re doing that, their competition is figuring out how to get more out of the 99.99% of the market that’s still out there. Do you have all the existing leads needed to hit your revenue goals in your database already? Are you getting your fair share of the available market?
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It’s ineffective given the effort required to see meaningful results. When done correctly, effective marketing automation takes time, effort, and resources to implement and maintain for revenue growth. Even if your database is currently filled with top-notch, quality leads, how effective will your marketing automation be when you’ve either converted all those leads into customers, or when your database begins decaying at the rate of 23% / year (via unsubscribes, job turnover and a variety of other factors.) Even when they’ve invested the time and effort to master the art of “Amazon-like” marketing automation, without enough leads to work towards purchase many marketers end up unhappy with the ROI of their marketing automation investment.

Tirena is a Managing Senior Analyst for Gartner Digital Markets. She graduated from Christopher Newport University with a Writing Intensive BS in Biology with a focus in genetics, obtained a Masters in Public Health from George Mason University, a Writing Certificate from the University of Cambridge and a Marketing Certificate from Georgetown University. Follow her on @TJDingeldein for insights on marketing, data science, and startups.

Zaius is a CRM & Marketing Automation platform built for ecommerce brands. By combining a single customer view, real-time, multi-channel marketing automation, and cross-channel attribution, Zaius empowers marketing teams to drive more repeat purchases and maximize customer lifetime revenue - without any IT support. It’s the first CRM built specifically for B2C marketers.
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B2C companies, however, probably have the most to gain from marketing automation technologies, as they can reach larger segments of their customers with personalized messages than they could afford to without it. In the past, B2C brands may have sent the same email to all of their customers in regular intervals, which, at best, got a marginal return and, at worst, turned off otherwise loyal customers with off-topic communications.

We’re fond of saying that Net-Results is the 1st choice of people buying marketing automation for the 2nd time. This wasn’t devised in a marketing meeting, it's something we discovered talking to customers who love us. Marketers who've spent time using our competitors' software - those who've experienced what it's like to work with those vendors and their products - are consistently the ones who love us the most. Let's talk. You may love us too :)
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Adobe estimates that the “three golden hours of retail”, between 10:00 pm and 1:00 am Eastern, brought in $1.7 billion, “roughly $300 million more compared to an average full day in the year.” The idea here is that shoppers catch final Cyber Monday deals right before bed or after work on the west coast. Subsequent conversion rates peak above 7.3 percent for the season (almost 2.5 times higher compared to the rest of the year).
Marketing automation is the process of using software to complete repetitive marketing tasks designed to nurture sales leads, personalize marketing messages and content and in the process, save marketers’ time and effort. By automating many of these tasks, users can more effectively send the right message, to the right user at the right time, according to Chris Davis, director of education at ActiveCampaign, which provides marketing automation software. “Marketing automation is all about understanding your audience so you can adapt the way you communicate to them based on their unique buying journey,” said Karra Hendrix, product marketing manager at Act-On, a provider of marketing automation software. 

For the first time, according to Adobe, online prices Thanksgiving Day "were as low as on Black Friday" — potentially stealing some of Black Friday's traditional throngs of shoppers at malls and other stores. There were reports that traffic at many shopping malls Friday was lighter than in past years. Instead, more consumers turned to their phones or desktop computers to grab bargains.
Selligent Marketing Cloud is a marketing automation platform that enables B2C brands to engage consumers across all critical channels. Built for the relationship marketer, Selligent Marketing Cloud is the only marketing cloud built on single code base, featuring artificial intelligence and a Customer Data Platform with a universal consumer profile at the core of every action. More than 700 brands across retail, travel, automotive, publishing, and financial services rely on Selligent Marketing Cloud’s proven platform. With 10 offices across the United States and Europe and more than 50 agency partners and resellers, Selligent Marketing Cloud serves over 30 countries with local, personalized service.
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