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Your customer list is getting too big to manage manually. Are you lucky enough to have thousands of contacts on your email list? That’s great! But how are you handling all those emails? You need marketing automation software to make sure each contact goes through the right stages of your marketing funnel to nurture them into a good lead for your sales team.


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If you’re producing effective inbound marketing content, you’re generating a steady flow of new, organic leads, and you’re ready to scale your successful efforts, chances are it’s time to focus your efforts on a marketing automation strategy that will nurture those quality leads into paying customers. Below are some good questions to ask yourself when deciding if marketing automation is the right move for your business.
dotdigital (formerly dotmailer) is a global leader in customer engagement technology and Engagement Cloud is its platform: the preferred choice for growing businesses and ambitious brands. The platform’s impressive features empower over 80,000 marketers across 150 countries to acquire, convert, and retain customers at scale. Users can connect with CRM and ecommerce systems, surface powerful data, and automate intelligent cross-channel messages that resonate with audiences. Established in 1999, dotdigital is a global company with over 350 employees, serving brands of all verticals and sizes. Our easy to use and powerful email solution enables SMBs, large enterprise and agencies to manage and grow their email strategy and more by making it easy to build your own marketing cloud, using our extensive app directory. A Magento Premier Technology, Shopify Plus and BigCommerce partner, dotdigital integrates seamlessly with many world-class ecommerce platforms and CRMs including Salesforce and MS Dynamics. Our recent acquisition of COMAPI cements our commitment to empowering marketers by providing customers with best-in-class omnichannel messaging capabilities such as SMS, live chat and social media integration. Start a free trial: https://www.dotdigital.com/trial/
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GetResponse is a web-based, all-in-one marketing platform that helps business owners to build permission-based mailing lists, maximize conversion ratios, increase profitability and build customer confidence. GetResponse serves more than 350,000 active users from 182 countries, engages more than 1 billion subscribers every month, and delivers 10 billion permission-based emails per year with an average deliverability rate of 99.3 percent. GetResponse platform includes: Email Marketing With GetResponse Email Marketing, send beautifully-designed, responsive emails. Increase your sales and subscriber engagement through comprehensive email marketing campaigns. In just a few easy steps you can have an entire campaign up and running, whether you’re an experienced marketer, or just starting out. Use newsletters to send updates or announcements to your list, autoresponders to nurture and educate, forms to grow your list, and 99% deliverability to ensure your messages always reach your subscribers’ inboxes. Features: Newsletters, 99% deliverability, autoresponders, mobile-responsive email templates, dynamic content, advanced segmentation, responsive design, perfect timing, advanced analytics, AB testing, forms, list building apps Landing Pages With the simple to use drag and drop landing page creator, create 100% responsive landing pages and web forms. GetResponse landing pages include hundreds of professionally designed, ready-to-go templates. Create top-notch web pages for opt-in, thank you, sales, webinars, and more in less than ten minutes without touching a single line of code. Features Video integration, 150 responsive templates, mobile design, custom domain, image editor Webinars Nurture your leads with complete webinar marketing solution. GetResponse is the first email marketing service to provide a complete webinar marketing solution. With GetResponse Webinars, you can not only acquire new leads but also nurture existing customers, thanks to an advanced integration with GetResponse email marketing. Use GetResponse Webinars to host trainings, product announcements, trainings, demos, and more. Features: Desktop sharing, polls, presentation sharing, chat, moderation tools, VOIP camera and voice capabilities, attendee management. Marketing Automation Scalable workflows based on customer journeys. Create marketing automation workflows in an easy drag-and-drop creator to track subscriber behaviors in real time. React to completed purchases, abandoned carts, key web page visits, message engagement, and much more. Features: Email marketing automation, lead scoring, web traffic tracking, cart abandonment, automation segmentation CRM Create customizable, drag-and-drop sales pipelines to nurture your leads and turn them into repeat customers. Spot opportunities using deals and stages that fit your sales process. Add notes and comments to your deals to easily keep up with daily activities and smash your sales and marketing goals. Features: Pipeline view, deals, stages tasks, notes, reminders.
Salesfusion is the all-you-need marketing automation solution built to work for you. With a curated toolset that includes highly intuitive campaign builders, advanced automations and superior reporting, we focus on what matters most to marketers--streamlining campaign creation, understanding engagement, improving conversion, and driving more revenue. Whether you’re a do-er, dreamer, thinker or techie, Salesfusion is the new standard in marketing automation.
Autopilot is simple and visual customer journey software. We help you capture and convert new leads, connect with customers, and create loyal repeat buyers. LAUNCH IN MINUTES Autopilot’s visual canvas for creating customers journeys is inspired by drawing campaigns on a whiteboard. Whether you need to follow up with new contacts, qualify and assign leads to sales, or onboard customers, you can automate your marketing simply by dragging and connecting shapes together in just a few minutes. INTEGRATE POPULAR TOOLS Connect Autopilot with tools like Salesforce, Facebook, Segment, Slack, Typeform, Twilio, and Zapier. Or plug in your own using our API. By centralizing your data, you can create a personalized experience based on interests and behavior. Instantly trigger automated journeys to assign leads in Salesforce, follow up after LiveChat conversations, or add customers to a Facebook Custom Audience. CREATE MULTI-CHANNEL EXPERIENCES Create a better experience for you customers by sending targeted emails, in-app messages, SMS, and postcards at the right time in their journey. Allow subscribers to opt-in by texting a keyword to a number. Notify active customers of a new product feature when they log in to your app. Celebrate milestones or offer a special discount by sending a postcard as easily as automating an email. TRACK AND OPTIMIZE PERFORMANCE Set a goal for every journey to get insight into which messages convert and how journeys are trending. Track your performance in real-time, run A/B test experiments, and quickly optimize based on results. Autopilot has helped the Equality Campaign in Australia win the YES vote on gay marriage. It’s helped Microsoft communicate with and onboard new developers. It’s helped Patreon connect and educate creators to give them new revenue streams. And it’s helped hundreds of startups tell their story and grow their businesses. Are you ready to launch your next customer journey? We offer a 30-day free trial so you can try it out, no credit card required.

A while back, we were looking for a marketing automation tool ourselves. We researched, we talked to analysts, and we had deep dives with company reps. Since then, we’ve become very involved in the industry thanks to the complementary nature of analytics and marketing automation. We’ve even formed partnerships with several companies. Now finally, we present our top picks for marketing automation tools (in no particular order).

The brand’s goal is to scale with businesses as they expand so they can see true growth without the hiccup of finding other tools. And its marketing analytics tool spurs some of that growth by showing business owners the outcomes of their historical efforts and projecting how their future attempts will pan out. These insights, combined with ONTRAPORT’s Campaign Builder — which allows entrepreneurs to set goals and base their automation on achieving those goals — give small businesses the opportunity to customize.
With ActiveCampaign, you’ll be able to create powerful automated marketing and sales processes. These intelligent processes “listen” and “learn” about the needs and interests of individual contacts. Then you can send more relevant, personalized messages at the moment they’ll have the most impact. You’ll have more customers, happier customers, and more loyal customers. MARKETING AUTOMATION: Our automation workflow builder is praised by G2Crowd users as the perfect balance of power and ease-of-use. With our drag-and-drop builder, you can easily create sophisticated follow up sequences that treat your contacts differently on the basis of who they are and what they’re interested in. This “intelligence-driven” follow up has proven to be more effective, and will keep your customer engagement high because you’re sending the most relevant, personalized messaging possible. SALES AUTOMATION: With an intuitive sales automation CRM tightly integrated with your marketing automation, you’ll be able to seamlessly transition leads back and forth between your marketing and sales processes without losing any data or missing a beat. Having your sales CRM and marketing automation under the same roof means that your sales process can benefit from the same automation features marketers use to send perfectly-timed messages. EMAIL MARKETING: We’ve been perfecting our email marketing solution since 2003. Today it is one of the most mature and fully-developed email marketing services on the market. Our professionally designed templates are fully mobile responsive and we offer time-saving tools like content blocks you can save and reuse across campaigns, message variables that allow you to update content once across all your campaigns, and conditional content, which allows you to change the content of an email based on who a contact is and what they’ve done. CROSS-CHANNEL MESSAGING FOR THE ENTIRE CUSTOMER LIFECYCLE: With ActiveCampaign, you’ll be able to deliver the perfect message at the perfect time because you’ll collect more insight about the customer at each stage of the buying process. With Attribution, you’ll know the source of a visitor and what marketing and advertising they’ve interacted with. With Goals, you’ll be able to define important events and then pivot in response to conversions. With Site Messaging, SMS, and email marketing, you’ll be able to reach your contacts exactly where they are — whether they’re out and about on their mobile, browsing your website, or going through their inbox. We offer a free, no-credit-card-needed, 14-day trial so you can experience ActiveCampaign first hand.
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