Omnisend - Email Marketing & Automation for Ecommerce provides the omnichannel approach for sales-driven marketers that have outgrown the generic email marketing platforms. Join more than 40,000 merchants that have trusted their e-commerce marketing automation to Omnisend. Our platform provides a complete solution for connecting your ecommerce business with potential and existing customers across multiple customer journey touchpoints. Try a more personalized omnichannel touch with your customers by email, SMS, Facebook messenger or automatically synchronizing audiences for Google, Facebook and Instagram platforms for better customers’ experience and higher conversions. Omnisend works with all e-commerce platforms including Shopify, Bigcommerce, Magento, WooCommerce and others. Drive sales at scale Email marketing automation is all about sending anticipated, contextualized and relevant messages at the right time. Capitalize on pre-built automation templates that you need to set up only once. Then sit and watch your sales growing on autopilot with Welcome emails, Cart Abandonemnt, Order updates, Customer Re-activation and Order Follow-up. Design state-of-the-art newsletters in minutes Skip the tedious and time-consuming newsletter setup process. Our drag-and-drop Content Editor is intuitive and gives you all the tools you need to enjoy great results at the speed of light. Improve your performance with beautiful email templates, the one-click Product Picker, the interactive CTR boosters and unique Discount Coupons. Choose how to grow your email list Choose how to turn your visitors into subscribers with a wide variety of signup forms. Omnisend’s forms are mobile-friendly and fully customizable. Grow your list with non-intrusive Signup boxes, welcome and exit intent Popups, the fun Wheel of Fortune, and customizable landing pages. Ready to convert your visitors into repeat customers? Try out Omnisend’s ecommerce marketing automation—every new user starts with a 14-day, obligation-free trial. After 14 days, you choose whether to keep using one of our paid plans - Standard or Pro - or continue with our Free plan, which includes 15,000 emails per month (up to 2,000 emails per day). Majority of our customers value Omnisend as a great alternative for their ecommerce businesses compared to Mailchimp, Klaviyo, Active Campaign and others. Omnisend gives you stellar support and helpful advice anytime you need it. We’re available 24/7 for all.
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B2C companies, however, probably have the most to gain from marketing automation technologies, as they can reach larger segments of their customers with personalized messages than they could afford to without it. In the past, B2C brands may have sent the same email to all of their customers in regular intervals, which, at best, got a marginal return and, at worst, turned off otherwise loyal customers with off-topic communications.
iContact Pro provides marketing automation software and services for marketing teams to drive quantifiable results. The iContact Pro platform integrates email marketing, landing pages, social media management and robust analytics in a simple but comprehensive cloud-based solution that helps customers outsmart the competition and grow their business. ***ICONTACT PRO INCLUDES***: BUSINESS-CLASS EMAIL: Creating effective email campaigns is easy with 650+ professional templates and top class deliverability. SEGMENTATION AND TARGETING: Target your leads based on who they are and how they interact with you. LANDING PAGES: Create great looking, mobile responsive landing pages in minutes. Drive, track, and measure action on email, social, and your website. WORKFLOW AUTOMATION: Nurture customers with the right content, at the right time, by creating custom experiences using the most intuitive workflows in the industry. LEAD SCORING: Customize scoring criteria and the software automatically qualifies your leads so you can engage with confidence and increase your marketing efficiency. CAMPAIGN MANAGEMENT: Create, track, and measure your integrated marketing campaigns, from Tweets to email with powerful and easy-to-understand analytics. SALESFORCE INTEGRATION: Sync contacts and leads directly between your Salesforce.com and iContact Pro accounts, so you can quickly and effectively close your newly qualified and ready leads. SOCIAL CRM: Track and record every engagement with your prospects across email, social media, landing pages, news releases, and website visits. ***ICONTACT PRO BENEFITS*** DO MORE Nowadays, a marketer’s life is full of long hours, distractions, and beeping devices — it’s time for you to work smarter, not harder. iContact Pro was created to help companies engineer more calculated ways to send personalized communications to customers. No advanced degrees required. LIBERATE YOUR IDEAS Automation is not rocket science. But with most big enterprise solutions, getting started with marketing automation might feel a lot like planning a complicated rocket launch. iContact Pro was built to work fast for any size team, so when you say “yes” to marketing automation, you say “no” to complicated implementation. Simply login, pick an activity, and take off! TARGET YOUR MESSAGE Email marketing is at the heart of any results-driven strategy. iContact Pro is your virtual segmenting machine, helping you create individual CRM profiles to provide subscribers with the most relatable experiences for them — no matter how they engage with you. NURTURE RELATIONSHIPS Bringing in more leads doesn’t always mean more revenue; prospects demand a higher quality experience from you. iContact Pro helps you nurture relationships throughout the entire customer lifecycle in a way that feels personal, but is in fact highly automated. Reach out to the right people, at the right time, with the right message. ENGAGE YOUR NETWORK Get more mileage from existing content. Turn social fans into subscribers by including links to your own landing pages and invite people to download valuable content in exchange for their email address. Flexible, built-in tools allow you to schedule a calendar of social activity in advance or join in on trending conversations as they happen. CAPTURE MORE LEADS Everything you need is now easier to do. From designing professional landing pages and email templates, to setting up intuitive workflow triggers based on customer actions, our interactive tools make it easy to cross marketing tasks off your to-do list. MAKE DATA ACTIONABLE Great results come from consistently testing and drilling down into your performance data to make campaign tweaks on-the-fly. Engagement reports let you count up and compare the success of your social posts, landing pages, and emails. Ask us how you can integrate data from other tools with your dashboard for convenient, one-screen viewing. KEEP MOVING FORWARD We’re not doing our job if questions block your way to making things happen on your terms. We work hard to take the guesswork out of success. You can count on our experts and software to flatten learning curves along the way so you can just get up and get going.
Marketo has developed customized solutions for healthcare, technology, financial services, manufacturing, media, and higher education, and its Engagement Hub gathers data so businesses can personalize their interactions as they analyze and adapt. That adaptation can happen in real time with Marketo’s instantaneous insights and rich customer profiles.
A greater percentage of online browsers are completing their purchases, with conversion rates for mobile and desktop shopping rising. Consumers shopping online with a mobile device from Nov. 1-22 completed a purchase 2.0% of the time, up 7.6% year over year. Desktop shoppers converted 4.3% of the time, up 2.6% year over year. Consumers shopping with tablet computers converted at a 4.3% rate, up 5.4% year over year.

Marketing Automation platforms allow marketers to automate and simplify client communication by managing complex omni-channel marketing strategies from a single tool. Marketing Automation assist greatly in areas like Lead Generation, Segmentation, Lead nurturing and lead scoring, Relationship marketing, Cross-sell and upsell, Retention, Marketing ROI measurement.
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As every small business owner knows, wearing a lot of hats is how you keep your company in the black. The problem, of course, is that any business owner only has 24 hours in a day. Cramming business development, customer service, marketing, production, financials, and everything else on one to-do list is a recipe for disaster (and a complete lack of sleep).
Lead Liaison is a cloud-based sales and marketing automation solution that helps businesses accelerate sales by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer’s website. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for small to mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison offers clients the highest value per dollar of any industry provider. Additionally, Lead Liaison provides content creation services leveraged for communication vehicles such as press releases, blog posts, emails, and posts on social media platforms. Founded in 2013, Lead Liaison is headquartered in Allen, Texas, near Dallas, and employs 19 people. For more information, visit www.leadliaison.com or call 1-800-89-LEADS (895-3237).
Adobe estimates that the “three golden hours of retail”, between 10:00 pm and 1:00 am Eastern, brought in $1.7 billion, “roughly $300 million more compared to an average full day in the year.” The idea here is that shoppers catch final Cyber Monday deals right before bed or after work on the west coast. Subsequent conversion rates peak above 7.3 percent for the season (almost 2.5 times higher compared to the rest of the year).
Automation is a surefire way for small businesses to save time and money, and marketing is the perfect arena for doing so: Marketing automation maintains brand messaging while reaching thousands more people than a single person ever could. The key is simply determining which platform fits your company best so you can save even more time while building your bottom line.

Walmart's U.S.-owned e-commerce growth accelerated to 43 percent in the third quarter, while Target posted a record 49 percent year-over-year surge, according to Bank of America Merrill Lynch. Given the robust gains, analysts at the brokerage wrote to clients Thursday that investors should buy either stock as shoppers log on to do last-minute shopping.
366 Degrees is a marketing automation platform that allows small to medium businesses to communicate with leads across several channels and track their interaction with your content. With integration into the CRM platform of your choosing, you can keep your lead database up to date across your marketing and sales teams. 366 features smart content creation with pre-made HTML snippets that make creating emails and landing pages easy, no coding background needed! Then, track your leads' interactions with your content and automatically follow up with behaviorally cued automatic drip campaigns. 366 features integrations to Salesforce, Datanyze, Nimble, and now Vidyard for video marketing made easy. Drop video into emails, landing pages, or social posts and watch leads pour in.
The latest version of IBM Campaign brings many innovations to the sophisticated marketing team enabling you to work smarter and faster, and to keep your customers more engaged and loyal than ever. Marketers use IBM Campaign to maximize revenue and responses via personalized and optimized campaigns and offers. Increase results with powerful segmentation against the largest data sources and provide the right offers to the right contacts at the right time in the right channel. Boost ROI by optimizing contact communications and marketing spend. Choose to deploy fully to the cloud or on premise. Improve engagement and ROI: Easily integrate with the rest of your marketing ecosystem to seamlessly execute personalized, offline and digital campaigns to take your customers on targeted journeys. Work smarter and faster: With AI-powered Watson Assistant available with IBM Campaign, work smarter and drive to insights more quickly than ever. Save time, make better decisions and drive customer engagement. Optimize ownership for your enterprise: Choose the deployment and ownership approach that works best for your organization. Deploy on premise or via subscription and fully to the cloud — managed and hosted.

For the first time, according to Adobe, online prices Thanksgiving Day "were as low as on Black Friday" — potentially stealing some of Black Friday's traditional throngs of shoppers at malls and other stores. There were reports that traffic at many shopping malls Friday was lighter than in past years. Instead, more consumers turned to their phones or desktop computers to grab bargains.

Buy Online, Pickup In-Store (BOPIS) over the weekend saw a record 50 percent increase year-over-year. As the online and offline retail experience continues to blend, retailers with physical stores drove 28 percent higher conversions online. Top sellers on Cyber Monday included the Nintendo Switch, Little Live Pets, Red Dead Redemption 2, LG TVs, drones (DJI, Air Hogs, Sky Viper), Dell laptops, FurReal Pets and Amazon Echo devices. Revenue from smartphones will hit $2.1 billion on Cyber Monday ($1.4 billion in 2017), making it the highest ever at 48.1 percent growth YoY, while smartphone traffic share grew 16 percent. Mobile overall represented 51.4 percent of site visits (43.6 percent smartphones, 7.8 percent tablets) and 34 percent of revenue (26.3 percent smartphones, 7.7 percent tablets), making it the first Cyber Monday where more than half of visits came from mobile.
The day before Thanksgiving generated $2.4 billion in U.S. online spending, which is a 31.8% increase over the comparable day last year, according to Adobe Analytics. Adobe’s data is based on an analysis of more than 1 trillion visits to retail sites in one year trailing 12 months. Adobe Analytics measures transactions from 80 of the top 100 U.S. online retailers.

Target said third-quarter digital sales climbed 49 percent, the best since the company started breaking out that metric. It said digital now accounts for 6 percent of its total sales, up from 4.2 percent a year ago, with stores making up the rest. It hasn't offered an outlook for e-commerce sales for the fourth quarter but said it expects profit margins will continue to be under pressure during the holidays, thanks to heightened supply-chain expenses.
Both HubSpot and Pardot offer a vast array of functionality that should suit your business regardless of how intricate your marketing strategy might be. We found HubSpot to be better equipped for small businesses that are steadily growing their marketing activity, whereas Pardot is ideal for large enterprises with complicated marketing plans already in place. In total, we tested 10 marketing automation tools, each of which offer some unique features that make them stand out from the field.

Marketing automation is the process of using software to complete repetitive marketing tasks designed to nurture sales leads, personalize marketing messages and content and in the process, save marketers’ time and effort. By automating many of these tasks, users can more effectively send the right message, to the right user at the right time, according to Chris Davis, director of education at ActiveCampaign, which provides marketing automation software. “Marketing automation is all about understanding your audience so you can adapt the way you communicate to them based on their unique buying journey,” said Karra Hendrix, product marketing manager at Act-On, a provider of marketing automation software. 


Salesfusion is dedicated to helping companies build a large revenue funnel for marketing and sales by creating customized digital conversations that are seamlessly transitioned between departments. Marketing and sales teams participate in and measure these digital conversations to deliver more lead-to-revenue results by communicating with the right leads at the right time with the right message.
The multichannel view offered by ActiveCampaign gets glimpses of a small business’s website while looking at users’ email and mobile devices. Its campaign builder helps entrepreneurs design marketing collateral, and the platform consolidates customer data so these insights can impact the email, SMS, and CRM options ActiveCampaign offers. This data also allows business owners to create segments.
Salesfusion is dedicated to helping companies build a large revenue funnel for marketing and sales by creating customized digital conversations that are seamlessly transitioned between departments. Marketing and sales teams participate in and measure these digital conversations to deliver more lead-to-revenue results by communicating with the right leads at the right time with the right message.
Marketing automation is a type of software that allows companies to effectively target customers with automated marketing messages across channels including email, websites, social media and text messages to generate sales leads. The technology is a segment of customer relationship management, or CRM, and is typically used by marketing departments as a way to remove repetitive tasks from staff workflows and increase overall marketing efficiency.
The emfluence Marketing Platform was built for marketers, by marketers. We believe that usability is as important as functionality. That’s why we’ve focused the emfluence Marketing Platform’s features around what’s really important: helping digital marketers like you accomplish your goals every day. Whether you’re launching your own digital campaigns, managing a brand across a network of franchises, or creating campaigns for your book of business, you can leverage the emfluence Marketing Platform for: • Email Automation • Email Marketing • Drag & Drop Email Builders • Social Media Management • Surveys • Landing Pages • Form Builders • Automated Reporting • Website Tracking • Light Boxes and Modals • Variable Content Blocks Why do we spend so much time focusing on how you use our platform? Because we’re marketers, too, and we know that digital marketing isn’t just about sending emails and posting pictures to your favorite social media channel. It’s complex recipe of strategy, timing, response, and engagement. We believe with the right tool, you’ll be unstoppable.
GetResponse is a web-based, all-in-one marketing platform that helps business owners to build permission-based mailing lists, maximize conversion ratios, increase profitability and build customer confidence. GetResponse serves more than 350,000 active users from 182 countries, engages more than 1 billion subscribers every month, and delivers 10 billion permission-based emails per year with an average deliverability rate of 99.3 percent. GetResponse platform includes: Email Marketing With GetResponse Email Marketing, send beautifully-designed, responsive emails. Increase your sales and subscriber engagement through comprehensive email marketing campaigns. In just a few easy steps you can have an entire campaign up and running, whether you’re an experienced marketer, or just starting out. Use newsletters to send updates or announcements to your list, autoresponders to nurture and educate, forms to grow your list, and 99% deliverability to ensure your messages always reach your subscribers’ inboxes. Features: Newsletters, 99% deliverability, autoresponders, mobile-responsive email templates, dynamic content, advanced segmentation, responsive design, perfect timing, advanced analytics, AB testing, forms, list building apps Landing Pages With the simple to use drag and drop landing page creator, create 100% responsive landing pages and web forms. GetResponse landing pages include hundreds of professionally designed, ready-to-go templates. Create top-notch web pages for opt-in, thank you, sales, webinars, and more in less than ten minutes without touching a single line of code. Features Video integration, 150 responsive templates, mobile design, custom domain, image editor Webinars Nurture your leads with complete webinar marketing solution. GetResponse is the first email marketing service to provide a complete webinar marketing solution. With GetResponse Webinars, you can not only acquire new leads but also nurture existing customers, thanks to an advanced integration with GetResponse email marketing. Use GetResponse Webinars to host trainings, product announcements, trainings, demos, and more. Features: Desktop sharing, polls, presentation sharing, chat, moderation tools, VOIP camera and voice capabilities, attendee management. Marketing Automation Scalable workflows based on customer journeys. Create marketing automation workflows in an easy drag-and-drop creator to track subscriber behaviors in real time. React to completed purchases, abandoned carts, key web page visits, message engagement, and much more. Features: Email marketing automation, lead scoring, web traffic tracking, cart abandonment, automation segmentation CRM Create customizable, drag-and-drop sales pipelines to nurture your leads and turn them into repeat customers. Spot opportunities using deals and stages that fit your sales process. Add notes and comments to your deals to easily keep up with daily activities and smash your sales and marketing goals. Features: Pipeline view, deals, stages tasks, notes, reminders.
The best way to overcome the limitation of time is by automating some of your processes — and marketing is one area ripe for automation. The key for small businesses is finding a tool that can automate many components of marketing at once, and these seven platforms take different approaches to automating marketing processes to make entrepreneurs’ lives easier.
Great post and clarification. Personally I use http://www.myconversionbrain.com as it’s cheap and designed for small business owners like myself. It’s not so much of a crm but more of a marketing automation tool and lead tracking which helps my marketing efforts. The problem I find with most marketing automation systems is that its way too expensive for small business owners.
Forms and landing pages: Build custom landing pages without having to know HTML and link marketing assets stored in automation systems to use as downloadable content. Progressive profiling helps marketers shorten forms to ensure prospects aren’t turned off by long forms. They can be shown additional fields in future forms allowing marketers to build up a detailed prospect profile over time.

The day Walmart reported third-quarter earnings last week, its stock dropped about 2 percent, shaving roughly $5.83 billion in market value, as the company's estimated full-year earnings would be between $4.75 and $4.85 per share, which implies fourth-quarter earnings of between $1.24 and $1.34 per share. Analysts surveyed by Refinitiv were calling for earnings per share of $1.34.
Marketo has developed customized solutions for healthcare, technology, financial services, manufacturing, media, and higher education, and its Engagement Hub gathers data so businesses can personalize their interactions as they analyze and adapt. That adaptation can happen in real time with Marketo’s instantaneous insights and rich customer profiles.
What exactly is a marketing automation tool? Is it the “go-to” tool for lead management, or will your Customer Relationship Management software suite suffice? If you have a CRM system, do you need an additional marketing application for lead generation? If you are strapped for cash, is this type of tool a ‘nice to have’ or a ‘need to have’? And how exactly does “marketing automation” fit within the notion of an integrated CRM solution anyway? 																
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