Transactions on mobile devices were up 55.6 percent Cyber Monday from last year to reach $2.2 billion in sales, said Adobe, which tracks sales data from 80 of the top 100 internet retailers in the U.S., including Amazon and Walmart. More than half of shoppers' visits to retailers' websites Cyber Monday came from smartphones, with people making greater use of shipping options like buy online, pick up in store. So-called click-and-collect orders were up 65 percent this Cyber Monday from last year, Adobe said.
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Marketing automation is the process of using software to complete repetitive marketing tasks designed to nurture sales leads, personalize marketing messages and content and in the process, save marketers’ time and effort. By automating many of these tasks, users can more effectively send the right message, to the right user at the right time, according to Chris Davis, director of education at ActiveCampaign, which provides marketing automation software. “Marketing automation is all about understanding your audience so you can adapt the way you communicate to them based on their unique buying journey,” said Karra Hendrix, product marketing manager at Act-On, a provider of marketing automation software. 
ActiveDEMAND is a flexible marketing platform for digital marketing agencies and marketers. ActiveDEMAND packages range from the full-featured call tracking application for the small business marketer to the powerful Marketing Agency Portal designed for digital marketing agencies with multi-client management needs. Engage and track prospects using the integrated, comprehensive call tracking module, do more with built-in email templates, landing pages and social media. Convert leads and prospects into customers using automated marketing to manage nurture campaigns, auto-replies and more. Retain customers and grow your repeat businesses with powerful newsletters, special promotions and more. 																
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