Gap Inc.’s (No. 20) online reserve system has been disabled or limited today in some locations, likely due to the higher store traffic, making it harder to keep track of accurate inventory levels. On normal business days, consumers shopping online can find an item in their preferred size and see if it is available in a store near them to reserve and pick up.
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Social media capabilities – Some marketing automation tools integrate with Facebook and Twitter, enabling you to control social advertising or build social apps from within the service. Some also offer social media monitoring, to pull comments made on social media platforms into your CRM. These features are usually nice-to-haves, but it might be worth considering whether or not they would be useful for you or not.